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Titlebook: Breaking Through, 2nd Edition; Implementing Disrupt Sandra Vandermerwe Book 2014 Palgrave Macmillan, a division of Macmillan Publishers Lim

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期刊全称Breaking Through, 2nd Edition
期刊简称Implementing Disrupt
影响因子2023Sandra Vandermerwe
视频video
图书封面Titlebook: Breaking Through, 2nd Edition; Implementing Disrupt Sandra Vandermerwe Book 2014 Palgrave Macmillan, a division of Macmillan Publishers Lim
影响因子Customer centricity is fundamental to business growth and ongoing success. Most executives appreciate the importance of it yet don‘t know how to execute it or sell the processes internally. This thoroughly revised edition of Breaking Through guides readers systematically through the ten breakthrough points of implementation, to explain how to execute a transformation to customer centricity, so that a company can engage continuously with its customers, making them allies and advocates with all the rewards that it brings. With updates on digital opportunities, social media, emerging markets (including Africa), and the social as well as financial impacts of customer centricity , this book successfully blends strategy with implementation and also features a range of innovative new and traditional business examples from across the globe. Easy to read, in-depth and full of practical advice, this is the essential step-by-step guide to implementing customer centricity to endure in the long-term.
Pindex Book 2014
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Cultural Mapping and the Making of Heritagepany, and new account management elevated to drive coordination and collaboration throughout the customer activity cycle. Concurrently, external engagement — mobilized through creative ways of partnering, including with customers — creates virtuous circles and plus sum gains.
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Reframe New Beliefs changed thinking, which gets the enterprise from product to customer centricity. Central to this is customer ‘lock-on’, where the customer voluntarily wants the enterprise as its sole or main choice permanently. How to attain this, on an ongoing basis, is at the heart of customer centricity, and its rewards are lasting.
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Identify the Value Opportunities holes’ in the customer activity cycle, and then unlock opportunities to fill these gaps with customer-based value innovations. A value-mapping tool needs the vigour and rigour to build a strategic template and ensure that engagement and traction take place.
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