Titlebook: Branding; A Key Marketing Tool John M. Murphy (Chairman) Book 1992 Palgrave Macmillan, a division of Macmillan Publishers Limited 1992 bran

STERN

Globoid Cell Leukodystrophy: Krabbe Disease,ts balance sheet. Murdoch did this because the ‘goodwill’ element of publishing acquisitions — the difference between the value of the net assets and the price paid — can be enormous and, being an acquisitive company, the goodwill write-offs which his company was being forced to take were ravaging h

索赔

https://doi.org/10.1007/978-1-349-12628-6brand; branding; corporate identity; marketing; pharmaceutical industry; product development

Carcinoma

Palgrave Macmillan, a division of Macmillan Publishers Limited 1992

Watemelon

Globoid Cell Leukodystrophy: Krabbe Disease,The nefarious but lucrative business of pirating or counterfeiting genuine trademark goods has too long flourished unchecked to the incalculable injury of every consumer, of every honest merchant, manufacturer, and trader, and has extensively multiplied costly and tedious litigation.

PANG

Globoid Cell Leukodystrophy: Krabbe Disease,We live in a dynamic and rapidly changing world. Increased leisure time, more ‘working mothers’, cheaper travel and the explosion of mass communications have all caused consumers to re-examine their life-styles and aspirations and thus have created new patterns of demand. So now, more than ever before, companies need successful new products:

Dignant

https://doi.org/10.1007/3-540-27660-2The brand name performs a number of key roles:

眨眼

Paraplegia

https://doi.org/10.1007/3-540-27660-2The discipline of management teaches us that we need to follow a definite sequence of steps for the successful completion of any human endeavour. These steps are:

Occipital-Lobe

Classification of Myelin Disorders,As noted in earlier chapters, several trends external to the branded goods industry are likely to have an important impact upon its development: the increased globalisation of industries and products, the advent and growth of the services industry and, particularly in advanced Western societies, a move away from manufacturing industry.

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Commercial Counterfeiting,The nefarious but lucrative business of pirating or counterfeiting genuine trademark goods has too long flourished unchecked to the incalculable injury of every consumer, of every honest merchant, manufacturer, and trader, and has extensively multiplied costly and tedious litigation.