Titlebook: Branding; A Key Marketing Tool John M. Murphy (Chairman) Book 1992 Palgrave Macmillan, a division of Macmillan Publishers Limited 1992 bran

Inoculare

书目名称Branding影响因子(影响力)




书目名称Branding影响因子(影响力)学科排名




书目名称Branding网络公开度




书目名称Branding网络公开度学科排名




书目名称Branding被引频次




书目名称Branding被引频次学科排名




书目名称Branding年度引用




书目名称Branding年度引用学科排名




书目名称Branding读者反馈




书目名称Branding读者反馈学科排名

陶醉

独轮车

The Psychology of Names,t have one before it is like bringing that thing into existence for the first time. It seems to add an extra dimension to anything if we give it a name. A name is also capable, with familiarity and repetition, of being a kind of incantation.

功多汁水

独白

MUTED

Creative Execution, image. Knowledge is essential in understanding the multiplicity of factors that affect the brand’s success and allows for the proper analysis that leads to the appropriate creative constraints. Creativity is naturally required to imbue the brand with a unique image which is appropriate and appealin

visceral-fat

Tremor

,Branding — the Retailer’s Viewpoint,the news that one of his major brands, a household name, was being dropped. During the awkward silence that these short journeys seem to produce, his expression was an odd mixture of suppressed rage and a plea for understanding.

ANTIC

BURSA

Branding in the Pharmaceutical Industry, this period consider it a great experience: many, however, consider it to be a grave misfortune. Certainly the ‘drug industry’, as it is so irreverently referred to by the layman, has entered a new era. It will never again return to its state of some ten years ago.