| 期刊全称 | Branded Spaces | | 期刊简称 | Experience Enactment | | 影响因子2023 | Stephan Sonnenburg,Laura Baker | | 视频video | | | 发行地址 | New articles in social sciences?.Includes supplementary material: | | 学科分类 | Management – Culture – Interpretation | | 图书封面 |  | | 影响因子 | .Sweeping transformation of brands has led to a warranted need to conquer space for brand performances. Branded spaces emplace agents like consumers or other stakeholders to have an experience that is in multisensual association with a brand. In a fast changing world, branded spaces are becoming lighthouses for brands, for their image and for their relationship to agents. Additionally, the editors and contributors often use a story-like framework to explore how branded spaces are approached as well as to what degree they afford success. Management, branding, marketing, sociology, psychology, and philosophy are some of the disciplines that deal with branded spaces. To address the complexity and the multidisciplinary challenge of branded spaces, this topic is approached via different categories: places and possibilities, facts and figures, senses and sensualities, stories and situations as well as critiques and consequences.. | | Pindex | Book 2013 |
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发表于 2025-3-21 18:28:20
