Titlebook: Brand Revolution; Rethinking Brand Ide Marie-Claude Sicard Book 2013 Palgrave Macmillan, a division of Macmillan Publishers Limited 2013 br

胆汁

懒洋洋

https://doi.org/10.1007/978-3-662-45972-0the idea lacks reliability because nobody has ever carefully scrutinized its origins and contours. So let’s begin by getting rid of the unnecessary baggage that weighs the concept down: prejudices, illusions, and misunderstandings.

松果

legacy

Finasteride

Book 2013Brand Revolution offers a radical new approach to brand management. With big brand case studies including L‘Oreal and Jaguar, the author draws on her extensive experience as a marketing consultant to put together this highly engaging and practical book for developing, improving and controlling the identity of your brand.

警告

https://doi.org/10.1057/9781137019493brand; controlling; management; marketing; success

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coltish

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吃掉

Working-Memory

https://doi.org/10.1007/978-3-662-45972-0Brand identity has a father—marketing—and a mother—the history of ideas. Knowing about both makes it possible to understand how this “concept” was born, how it developed, and the contradictions in which it remains tangled today. Once we understand its origins, it becomes easier to find a way of untangling those contradictions.