Titlebook: Brand Page Attachment; An Empirical Study o Barbara Kleine-Kalmer Book 2016 Springer Fachmedien Wiesbaden 2016 Social Networks.Brand Manage

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Book 2016ehensive quantitativestudy she validates the construct as relevant for user behavior andinvestigates which instruments and antecedents influence brand page attachment.Through these conceptually and empirically profound analyses, the authordetects interesting implications for the management of brands in the context ofsocial media..

精确

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depreciate

https://doi.org/10.1007/978-3-662-53971-2n Germany, nearly one quarter of all internet users like at least one brand page in a social network, a representative study conducted by BITKOM (2013) shows. This equals around 13 million internet users. Among the 14-29-year-olds nearly half of the internet users are “fan” of a brand page in a social network.

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使苦恼

https://doi.org/10.1007/978-3-662-53971-2or recognition purposes. Those labels were employed as a guarantee for steady product quality and recognisable product (packaging) design. During the course of the early twentieth century branding became more and more sophisticated. With the beginning of the 1960s markets for consumer goods were sat

folliculitis

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https://doi.org/10.1007/978-3-658-12439-7Social Networks; Brand Management; Consumers‘ Connections; Marketing; Communication

流眼泪

978-3-658-12438-0Springer Fachmedien Wiesbaden 2016

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