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Titlebook: Brand Page Attachment; An Empirical Study o Barbara Kleine-Kalmer Book 2016 Springer Fachmedien Wiesbaden 2016 Social Networks.Brand Manage

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期刊全称Brand Page Attachment
期刊简称An Empirical Study o
影响因子2023Barbara Kleine-Kalmer
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发行地址Publication in the field of economic science.Includes supplementary material:
学科分类Innovatives Markenmanagement
图书封面Titlebook: Brand Page Attachment; An Empirical Study o Barbara Kleine-Kalmer Book 2016 Springer Fachmedien Wiesbaden 2016 Social Networks.Brand Manage
影响因子.Barbara Kleine-Kalmeranalyses the impact of branding in social networks and introduces theconstruct of brand page attachment. On the basis of a comprehensive quantitativestudy she validates the construct as relevant for user behavior andinvestigates which instruments and antecedents influence brand page attachment.Through these conceptually and empirically profound analyses, the authordetects interesting implications for the management of brands in the context ofsocial media..
Pindex Book 2016
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书目名称Brand Page Attachment影响因子(影响力)




书目名称Brand Page Attachment影响因子(影响力)学科排名




书目名称Brand Page Attachment网络公开度




书目名称Brand Page Attachment网络公开度学科排名




书目名称Brand Page Attachment被引频次




书目名称Brand Page Attachment被引频次学科排名




书目名称Brand Page Attachment年度引用




书目名称Brand Page Attachment年度引用学科排名




书目名称Brand Page Attachment读者反馈




书目名称Brand Page Attachment读者反馈学科排名




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D Conclusion, reflection and outlook,n Germany, nearly one quarter of all internet users like at least one brand page in a social network, a representative study conducted by BITKOM (2013) shows. This equals around 13 million internet users. Among the 14-29-year-olds nearly half of the internet users are “fan” of a brand page in a soci
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D Conclusion, reflection and outlook,n Germany, nearly one quarter of all internet users like at least one brand page in a social network, a representative study conducted by BITKOM (2013) shows. This equals around 13 million internet users. Among the 14-29-year-olds nearly half of the internet users are “fan” of a brand page in a social network.
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