Titlebook: Blurring the Boundaries Through Digital Innovation; Individual, Organiza Fabrizio D‘Ascenzo,Massimo Magni,Stefano Za Conference proceedings

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2195-4968 teand pollution, smart cities, and e-government. .The diversity of views offered makes this book particularly relevant for users, companies, scientists and governments. The content is based on a selection of th978-3-319-38973-8978-3-319-38974-5Series ISSN 2195-4968 Series E-ISSN 2195-4976

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The Relationships Between Customer Brand Engagement in Social Media and Share of Walletrand sites; specifically, we recommend that managers foster we-intentions and belongingness in their social media sites. In addition, managers should implement social media strategies that take into consideration the users’ visiting activity as it positively relates to share-of-wallet.

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Conference proceedings 2016ate how ICT is being adopted to help face societal challenges outside the company like wasteand pollution, smart cities, and e-government. .The diversity of views offered makes this book particularly relevant for users, companies, scientists and governments. The content is based on a selection of th

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