Titlebook: Blurring the Boundaries Through Digital Innovation; Individual, Organiza Fabrizio D‘Ascenzo,Massimo Magni,Stefano Za Conference proceedings

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Basic Concepts of Linear Genetic Programminghese drivers and engagement, as well as the relationships between brand engagement and share-of-wallet. In addition, we tested the moderating effect of the frequency of social media visits on the relationship between engagement and share-of-wallet. The hypothesized relationships were analyzed using

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Basic Concepts of Linear Genetic Programmingr the terms “group buying” and “collective buying” and can be found in business-to-business (B2B) contexts as well as in business-to-consumer (B2C) shopping transactions. We investigate recent developments regarding enablers and inhibitors of ICT-based group buying concepts in various markets. In th

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https://doi.org/10.1007/978-3-319-38974-5Digital Innovation; Organizational Behavior; Organizational Learning; ICT Adoption; Consumer Behavior; Em

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978-3-319-38973-8Springer International Publishing Switzerland 2016

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https://doi.org/10.1007/978-3-0348-8977-3The XII ItAIS Conference has been held in Rome and it represents the main source of papers for this volume.

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