Titlebook: Best Practices in Marketing and their Impact on Quality of Life; Helena Alves,José Luis Vázquez Book 2013 Springer Science+Business Media

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https://doi.org/10.1007/978-3-031-64114-5y relations with stakeholders and analyse the citizen relationships in Slovak local municipalities. In addition, we identify and explain the suitable methodology (tools and methods) on how to create, build and strengthen these relations by following the best practices in the local governments.

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Case 2: Stakeholders’ Reactions to an Upstream Intervention to Improve Children’s Dietsassessed parents’ support for the policy. The findings were used by the West Australian Government to enhance the policy and refine its implementation. The study outcomes demonstrate how upstream interventions designed to improve quality of life at a population level can impact behaviours that are difficult to change with downstream strategies.

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Case 6: Development of a Marketing Strategy for German Minority Association in Croatiagnised the need to implement marketing concept in their strategy. This approach has helped them to learn more about their membership, adjust programmes and activities and get better recognition in the external environment. By doing so, the quality of life of the minority members has been significantly improved.

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Case 8: Relationship Marketing in the Local Authorityy relations with stakeholders and analyse the citizen relationships in Slovak local municipalities. In addition, we identify and explain the suitable methodology (tools and methods) on how to create, build and strengthen these relations by following the best practices in the local governments.

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Case 3: Marketing Strategy of Museums: The Case of the New Acropolis Museum in Athens, Greecee museum’s perceived marketing strategy effectiveness..Although understaffed and with some problems in its services, the New Acropolis Museum during its first year of operation achieved its goals: to attract global attention, to reclaim the return of the Acropolis marbles from the British National M

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