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Titlebook: Best Practices in Marketing and their Impact on Quality of Life; Helena Alves,José Luis Vázquez Book 2013 Springer Science+Business Media

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发表于 2025-3-21 19:09:15 | 显示全部楼层 |阅读模式
期刊全称Best Practices in Marketing and their Impact on Quality of Life
影响因子2023Helena Alves,José Luis Vázquez
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发行地址Covers a marketing area of increasing development and interest.Provides case studies on marketing best practices and its impact on Quality of Life.Includes brief theory notes helping to obtain a bette
学科分类Applying Quality of Life Research
图书封面Titlebook: Best Practices in Marketing and their Impact on Quality of Life;  Helena Alves,José Luis Vázquez Book 2013 Springer Science+Business Media
影响因子.This book is based on the premise that marketing is central to understanding and advancing companies, businesses, countries, major economic areas and every-day problems. It opposes the view held by some social scientists that the positive effects of marketing in a society are a product of capitalist enterprises and that marketing involves excessive exploitation and is a tool for creating and maintaining their power structures. To illustrate its point, the book examines successful marketing practices with implications for consumers’ quality of life. Its compilation of cases from all over the world provides a unique and concise review of best practices in marketing and their impact on QOL. Each case in the book presents a specific social problem and discusses details of the marketing strategy adopted to resolve it, as well as the results obtained both for society at large and in terms of the citizens’ quality of life. In addition, each case addresses the theoretical background of thespecific area of marketing used in the case. .
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发表于 2025-3-22 00:03:56 | 显示全部楼层
Y. Shiozaki,E. Nakamura,T. Mitsui general; to an environmentalist as air quality, pure water, and wildlife; while to consumerists it may represent consumer satisfaction, consumer information, or consumer protection. The QOL concept is correspondingly not universally accepted and is perceived from several views (Sirgy 2001). One such view is the marketing approach.
发表于 2025-3-22 01:18:42 | 显示全部楼层
https://doi.org/10.1007/978-3-642-51017-5verify that place marketing actions have a greater probability of success when there is a global vision of the marketing action, that the definition of certain pilot events and effort concentration was fundamental for the success of these events and that the creation of a brand image was essential to keep together all other projects.
发表于 2025-3-22 04:48:13 | 显示全部楼层
https://doi.org/10.1007/BFb0051597he eventual goal of recommending alterations to improve the system. The need to put organ donation on a legislative framework was highlighted as well as the need for social marketing to target both the medical community and society at large to establish a moral obligation/duty to donate.
发表于 2025-3-22 11:42:44 | 显示全部楼层
An Overview of Metal Carcinogenesis, it is also important to ensure that excessive demand is not created. Counselling is an important tool to direct women to community resources and housing options outside of QWS, in order to help manage demand for its services.
发表于 2025-3-22 14:36:51 | 显示全部楼层
Inorganic and Nutritional Aspects of Cancerce-to-Work ranking by the Great Place to Work Institute. As far as to be a renowned employer could be a source of competitive advantage, the case shows how the employees’ quality of life is indeed improved in order to follow the road to a strong, appealing employer brand.
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发表于 2025-3-22 21:18:00 | 显示全部楼层
Case 7: Place Marketing and Residents’ Perceptions of Improvements on Quality of Lifeverify that place marketing actions have a greater probability of success when there is a global vision of the marketing action, that the definition of certain pilot events and effort concentration was fundamental for the success of these events and that the creation of a brand image was essential to keep together all other projects.
发表于 2025-3-23 04:41:50 | 显示全部楼层
Case 11: Increasing Organ Donation: The Case for Social Marketinghe eventual goal of recommending alterations to improve the system. The need to put organ donation on a legislative framework was highlighted as well as the need for social marketing to target both the medical community and society at large to establish a moral obligation/duty to donate.
发表于 2025-3-23 08:39:32 | 显示全部楼层
Case 14: Qimaavik Women’s Shelter, it is also important to ensure that excessive demand is not created. Counselling is an important tool to direct women to community resources and housing options outside of QWS, in order to help manage demand for its services.
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