Titlebook: B2B eCommerce; Basics, Business Mod Gerrit Heinemann Book 2023 The Editor(s) (if applicable) and The Author(s), under exclusive license to

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Henk A. M. J. ten Have,Bert Gordijnretail models will therefore find it increasingly difficult to survive in the constantly changing market. Digital platforms and online marketplaces in particular are able to guarantee efficient market mechanisms comparatively cheaply and quickly. For B2B multi-channel providers in particular, it is

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B2B eCommerce Specification, the invention of eCommerce, manufacturers and wholesalers networked their IT systems to enable automatic ordering via Electronic Data Interchange (EDI). However, this relates primarily to repeat purchases or dispositions and is associated with a relatively high expenditure of resources and systems.

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Basics of B2B eCommerce,only talks about networking between companies and the platforms they use. This is not new, however, because it already existed before the Internet age or before the digital revolution it ushered in, which is characterized above all by the fact that it gives rise to new business models. It is therefo

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Business Models in B2B eCommerce,ess, the marketing characteristics of industrial and consumer goods differ significantly. For example, manufacturers of consumer goods often also sell to end customers, so that dual online shops – recently also referred to as B2B2C business – make sense here. Here, new purchases and repurchases are

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Risks in B2B eCommerce,he main risks for start-ups in B2B eCommerce, of which experience shows that only a small proportion will survive in the long term unless the basic commercial principles are also taken into account as part of realistic business planning. Conversely, a major risk for the many B2B multi-channel provid

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Gerrit HeinemannBasics, special features and business models of B2B eCommerce.Shows the consequences and opportunities for online sales in B2B.With illustrative best practice examples

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