期刊全称 | B2B eCommerce | 期刊简称 | Basics, Business Mod | 影响因子2023 | Gerrit Heinemann | 视频video | | 发行地址 | Basics, special features and business models of B2B eCommerce.Shows the consequences and opportunities for online sales in B2B.With illustrative best practice examples | 图书封面 |  | 影响因子 | .This textbook covers the basics of business-to-business (B2B) eCommerce, where similar principles of customer targeting can be observed as in B2C eCommerce. Gerrit Heinemann highlights the specifics and business models of B2B eCommerce, analyzes the digital challenges and shows the consequences and opportunities for online sales in B2B. Recognised best-practice examples illustrate how successful B2B eCommerce can work and which risks have to be considered.. | Pindex | Book 2023 |
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