Titlebook: B2B Marketing; A Guidebook for the Uwe G. Seebacher Book 2021 The Editor(s) (if applicable) and The Author(s), under exclusive license to

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Steven R. Gambert M.D., F.A.C.P.nd tablets in sales, more and more companies rely on a digital lead capturing solution. This chapter explains the advantages of digitalization and automation of the lead capturing process and the cost savings that can be realized with an appropriate solution.

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Steven R. Gambert M.D., F.A.C.P.f being in the right markets at the right time, offering superior products and services, or being the lowest cost producer, is no longer a guarantee to secure a sustainable competitive advantage. Creating unique customer experiences has become a critical success factor. But what brings customer expe

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https://doi.org/10.1007/978-981-13-3041-4explains why content has changed a lot in recent years and why it often no longer functions as usual today. Today, we can play or place content on over 8000 (.. Accessed: April 27, 2020.) different marketing channels/technologies. In addition, adblockers, firewalls, the explosion of touchpoints, and

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Handbook of Giftedness in Childrens and Google algorithms evolving rapidly, SEO has become more contextual and intelligent. This has opened up unseen opportunities for B2B marketers to not only optimize their content strategy but to organize online content in completely new ways. This article gives a fresh perspective on SEO and exp

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