Titlebook: B2B Marketing; A Guidebook for the Uwe G. Seebacher Book 2021 The Editor(s) (if applicable) and The Author(s), under exclusive license to

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B2B Marketing Strategy: Finding the Needle in the Haystacknyone who manages a B2B marketing team, budget or campaign inevitably faces this planning headache on a regular basis. Great ideas are still the main output, but those ideas ultimately cannot flourish without the foundation of a strategic platform. Over the course of 20 years, from in-house blue-chi

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Titlebook: B2B Marketing; A Guidebook for the Uwe G. Seebacher Book 2021 The Editor(s) (if applicable) and The Author(s), under exclusive license to

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