Titlebook: Artificial Intelligence and Business Transformation; Impact in HR Managem María Teresa Del Val Núñez,Alba Yela Aránega,Domin Book 2024 The

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New Lines of Business Development: Artificial Intelligence in Businessess environment. The importance of a business culture open to innovation and technology is highlighted, along with the implementation of digital transformation strategies to facilitate the effective adoption of AI. The analysis progresses to the fifth section, where the future of AI in business deve

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Artificial Intelligence Usefulness Effect on Business Performance with Trust perceived usefulness of AI, and the ability to evaluate business performance. The findings highlight the positive influence of perceived usefulness of AI and trust in AI on business performance. The study emphasizes the importance of adopting and implementing AI technologies to enhance business per

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