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Titlebook: Advances in National Brand and Private Label Marketing; 11th International C Juan Carlos Gázquez-Abad,Nicoletta Occhiocupo,José Conference

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发表于 2025-3-21 17:51:52 | 显示全部楼层 |阅读模式
期刊全称Advances in National Brand and Private Label Marketing
期刊简称11th International C
影响因子2023Juan Carlos Gázquez-Abad,Nicoletta Occhiocupo,José
视频video
发行地址Features latest research insights on topics related to retailing, private label, and national brand issues.Includes interdisciplinary contributions from a wide variety of areas.Discusses challenges to
学科分类Springer Proceedings in Business and Economics
图书封面Titlebook: Advances in National Brand and Private Label Marketing; 11th International C Juan Carlos Gázquez-Abad,Nicoletta Occhiocupo,José Conference
影响因子.The 2024 International Conference on National Brand & Private Label Marketing is a unique academic forum to present and discuss original, rigorous, and significant contributions from researchers around the world on marketing issues facing retailers, store brand managers and national brand managers...The three-day event covered a wide range of topics from varied fields including retailing, marketing, general business, psychology, economics, and statistics. The conference addressed diverse areas of application such as customer journey, sustainability, the metaverse, online grocery retailing, assortment branding strategies, innovation, labelling, co-creation, among others. A wide variety of theoretical and methodological approaches have been used in these areas...This volume presents the proceedings of this 2024 NB&PL marketing conference in a collection of original, rigorous, and relevant contributions..
Pindex Conference proceedings 2024
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The Impact of Nutri-Score Label on Food Packages on Consumer Responses: An Eye-Tracking Study in Indrol group displays increased attention towards health claims on the FOPL. Importantly, participants showed limited attention to the standard Nutrition Facts Panel (NFP) on back-of-the-package. These findings provide nuanced insights into front-of-package labelling strategies and their implications f
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Sustainable Line Extensions as a Blueprint for Brand Visibility: Learning from the NoLo Spirits Expevational analysis on 291 stores. The research shows that innovative products at the point-of-sale can give parent brands more shelf-space and visibility, making it easier for consumers to recognize them, increasing the chances of success. Further, the study reveals that retailers tend to favor innov
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2198-7246 iety of theoretical and methodological approaches have been used in these areas...This volume presents the proceedings of this 2024 NB&PL marketing conference in a collection of original, rigorous, and relevant contributions..978-3-031-69194-2978-3-031-69192-8Series ISSN 2198-7246 Series E-ISSN 2198-7254
发表于 2025-3-22 18:49:14 | 显示全部楼层
,Einleitung, Überblick und Grundlagen,Sustainability Commitments of Private Label brands to Public Health. Additionally, it offers insights into future research directions on topics related to store equity of PL brands, store loyalty, e-tailing of PL products, and economic sustainability of PL products. Notably, this pioneering work syn
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Lineare Vektorfunktionen. Tensorenrol group displays increased attention towards health claims on the FOPL. Importantly, participants showed limited attention to the standard Nutrition Facts Panel (NFP) on back-of-the-package. These findings provide nuanced insights into front-of-package labelling strategies and their implications f
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Tensorrechnung in analytischer Darstellungvational analysis on 291 stores. The research shows that innovative products at the point-of-sale can give parent brands more shelf-space and visibility, making it easier for consumers to recognize them, increasing the chances of success. Further, the study reveals that retailers tend to favor innov
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