Titlebook: Advances in National Brand and Private Label Marketing; 11th International C Juan Carlos Gázquez-Abad,Nicoletta Occhiocupo,José Conference

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Lineare Vektorfunktionen. Tensorenrds healthier options, promoting better eating habits. This study employs the eye-tracking methodology to examine consumers’ attention to front-of-package labels (FOPL) in the context of food product evaluation. Stimuli include FOPL and back-of-package labels (BOPL), with the experimental group expo

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Tensorrechnung in analytischer Darstellungptions, alcoholic beverage companies are innovating by reducing or eliminating alcohol content in their drinks. However, disruptive innovation in the food industry has been estimated to have a success rate of 2%. The concentration in retail and the rise of limited-assortment retailers create a vicio

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Tensorrechnung in analytischer Darstellunggrowth of the world‘s population has been accompanied by an unprecedented increase in the volume of meat demand. This growing demand for sustainable meat products derived from the population‘s awareness of the need to develop sustainable consumption habits also means that the brand can play an essen

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Adalbert Duschek,August Hochrainer) and private labels (PL). The study identifies the key areas of competition, including price, promotion, quality, visual merchandising, product innovation, packaging, and human resources, using a conceptual approach based on MacInnis’ (.) framework. It assesses their similarities or differences acr

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,Der erweiterte Prädikatenkalkül,nds and the importance of the in-store assortment in retail management, this research analyses the evolution of the average size of the beer assortment over 10 years, from 2009 to 2019. The results show a shift in consumer habits towards premium products, which is reflected in the emergence of craft

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,Der erweiterte Prädikatenkalkül,umption, well established in literature on “bricks-and-mortar” grocery stores, that an increase in the assortment share drives to higher sales share, empirical analysis is provided to verify if the same effect applies for the online channel as well. Cross-sectional analysis based on secondary scanne

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