Titlebook: Advances in Data Analytics for Influencer Marketing: An Interdisciplinary Approach; Soumi Dutta,Álvaro Rocha,Ramanjeet Singh Book 2024 The

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https://doi.org/10.1007/978-3-662-25677-0growing concern in the digital age where online consumer feedback significantly influences purchasing decisions. The core of this study lies in employing FAI to assess the relative desirability of reviews, distinguishing between genuine and fabricated content. By integrating fuzzy logic with artific

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Advances in Data Analytics for Influencer Marketing: An Interdisciplinary Approach978-3-031-65727-6Series ISSN 3004-958X Series E-ISSN 3004-9598

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Grundriss der deutschen Grammatiking current issues in the IM industry, offering a comprehensive and informative look at the phenomena and concepts surrounding IM. Throughout, we strive to provide a thorough explanation of these phenomena, drawing from academic literature and theory to enhance understanding.

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https://doi.org/10.1007/978-3-662-25676-3fill their marketing objectives using the Case of Metafluence. By scrutinizing the metaverse‘s attributes, various forms of influencer marketing, and the hurdles and prospects encountered by brands, this study aims to furnish invaluable insights for companies eager to capitalize on this innovative milieu.