Titlebook: Advances in Data Analytics for Influencer Marketing: An Interdisciplinary Approach; Soumi Dutta,Álvaro Rocha,Ramanjeet Singh Book 2024 The

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Revolutionizing Influencer Marketing: Harnessing the Power of Data Analytics and Artificial Intelliplaced on the ethical considerations and challenges posed by the integration of AI, including issues of data privacy and the authenticity of influencer content. Real-world case studies are interwoven throughout the chapter, providing practical insights into successful strategies and common pitfalls.

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Data Analytics and AI for Influencer Marketing,one of the social media platforms, is the most popular social network in the world. Many users followed the trends to fully maximize their strengths and skills in becoming the internet celebrities which in turn found their way to make profit from their fame. This group is called an influencer. Influ

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Interdisciplinary Data Analytics Transforming Influencer Marketing Strategies,eous datasets. By harnessing the power of advanced analytics, businesses can gain a deeper understanding of audience behavior, preferences, and engagement patterns, facilitating the identification of authentic influencers who resonate with target demographics. Furthermore, the chapter highlights cas

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Influencer Marketing Evolution: Unveiling the Power of Data Analytics and AI for Strategic Campaigne brands, creating a relatable image. Their quick adoption of trends keeps brands current. Data analytics and AI tools are crucial, providing insights, automating processes, and refining decision-making. These technologies enhance precision targeting, resource optimization, predictive analytics, and

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Analyzing the Effectiveness of Influencer Campaigns in Driving Customer Acquisition and Retention: to build genuine relationships that appeal to today’s savvy customers. Leading this revolutionary movement, Unilever Pakistan uses influencers to create lasting connections and mold brand identities. Recognizing the subtleties of influencer interactions is becoming more and more important as market

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