Titlebook: Australian Radio Listeners and Television Viewers; Historical Perspecti Bridget Griffen-Foley Book 2020 The Editor(s) (if applicable) and T

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978-3-030-54639-7The Editor(s) (if applicable) and The Author(s), under exclusive license to Springer Nature Switzerl

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Bridget Griffen-FoleyConsiders how Australian audiences have consumed and engaged with broadcast media over the last century.Focuses on radio since the 1920s and television since the 1950s, covering both public and commer

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Aunts, Uncles and Argonauts,nse of intimacy and engagement and build communities of young listeners. It explores the dynamic world for children created by the on-air and extracurricular endeavours of commercial stations and the Australian Broadcasting Commission in the years before World War II. The chapter examines the launch

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The Fan Mail Trail,adcasting Commission and commercial broadcasters, and why; how letters were solicited handled, and responded to; how stations and producers used fan mail to help understand their audiences before the adoption of ratings surveys; the expectations of advertising agencies and commercial broadcasters co