Titlebook: Artificial Intelligence, Computer and Software Engineering Advances; Proceedings of the C Miguel Botto-Tobar,Henry Cruz,Angela Díaz Cadena

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2194-5357 & Sustained Innovation, and Business Development.Modern Vehicle Technology.Security and Cryptography.Software Engineering.978-3-030-68082-4978-3-030-68083-1Series ISSN 2194-5357 Series E-ISSN 2194-5365

Eulogy

Mobile Application to Market Inventories of Small Merchants in the San Victorino Sector in Bogotá: A benefit obtained with the implementation of a sales system for small businesses. Most traders have access to a smart mobile device, without adding acquisition costs, optimizing their control processes, balancing income, reducing product expiration and helping decision-making.

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Sports Marketing and Its Relationship in the Value Creation for the Customers of Sport Center, Truji indicating a high positive correlation. The research results showed that sports marketing strategies have a high impact on customer value creation because they influence their purchase decision. However, it is important to bet on generating new alliances and implementing new strategies to attract a

损坏

Procedure to Identify Actors that Revitalize an Incipient Defense Industry Under the Five-Helix Approciety and environmental agencies/organizations. The results of the work made it possible to delineate future research actions associated with the application of the procedure in order to identify for the Ecuadorian case the fundamental actors, their strategies, possible alliances, conflicts and rec

Ligament

Analysis of the Social Identity Measurement of the Enterprise Founders in Ecuadorween the missionary identity and the formation of the founder. The study shows the importance of relating the type of social identity with relevant business results such as the capacity for innovation in companies.

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