期刊全称 | Artificial Intelligence along the Customer Journey | 期刊简称 | A Customer Experienc | 影响因子2023 | Ada Maria Barone,Emanuela Stagno | 视频video | | 发行地址 | Offers a theoretically driven hands-on approach to how AI technologies can be implemented along the customer journey.Analysis the relationship between AI and consumer behaviour across multiple AI solu | 图书封面 |  | 影响因子 | .The development of several AI solutions has revolutionized the way in which consumers behave. Serving as a guide to the role that AI plays on different aspects of consumers’ life, this book provides a comprehensive understanding of the main artificial intelligence (AI) solutions available in the market. In particular, the authors adopt a customer experience approach to investigate how different AI technologies play a role at different stages of the customer journey (e.g., from pre-purchase to post-purchase decisions). .Covering a range of technologies, such as augmented reality, voice assistants, chatbots and robots, readers will be able to learn which strategies and AI solutions are more effective at different stages of the customer journey.. | Pindex | Book 2023 |
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