Titlebook: Artificial Intelligence along the Customer Journey; A Customer Experienc Ada Maria Barone,Emanuela Stagno Book 2023 The Author(s), under ex

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Introduction,fferent AI solutions. Based on the findings, the chapter proposes a theoretical framework that will be used as a guide throughout the book. Finally, the chapter discusses the concept of customer journey and sets the stage for explaining how different AI solutions can serve several purposes to enhance the customer experience.

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Chatbots,ces (e.g., human-like features, conversational style), and what is their impact on consumers’ perceptions and behaviour. We also build on current applications in the market to further discuss the role that these agents could play in the purchase stage and to suggest directions for future research on this topic.

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Book 2023the customer journey (e.g., from pre-purchase to post-purchase decisions). .Covering a range of technologies, such as augmented reality, voice assistants, chatbots and robots, readers will be able to learn which strategies and AI solutions are more effective at different stages of the customer journey..

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ge of technologies, such as augmented reality, voice assistants, chatbots and robots, readers will be able to learn which strategies and AI solutions are more effective at different stages of the customer journey..978-3-031-48794-1978-3-031-48792-7

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Artificial Intelligence along the Customer JourneyA Customer Experienc

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Artificial Intelligence along the Customer Journey978-3-031-48792-7

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Exploring Secondary Structure Elements, settings. Moreover, the chapter presents the different technologies covered in the book and provides empirical evidence of how these technologies can be categorised. In particular, using an online consumer sample (N = 600), the study shows how consumers assess the sensory and social functions of di

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