| 期刊全称 | Analyzing and Influencing Search Engine Results | | 期刊简称 | Business and Technol | | 影响因子2023 | Sönke Lieberam-Schmidt | | 视频video | http://file.papertrans.cn/157/156843/156843.mp4 | | 图书封面 |  | | 影响因子 | Search engines are indexing several billions of webpages and thus enable an - tremely quick access to all sorts of contents of the Web. Most of these requests consistofoneword. Asresult, severalthousandsofdocumentsaredeliveredwhere the ?rst documents are not necessarily the needed ones. Where the speci?cation of the query depends on the searcher’s knowledge, the order of listed results - pends on the search engine used. Knowing the search engines leads to a better understanding of results and helps developing speci?c Web-based sales strategies. The present work “Analyzing and In?uencing Search Engine Results” picks up an up-to-date topic due to the fact that search engines have become an important in?uence factor in economy and society. The author presents a comprehensive overview of recent Web-search techn- ogy. He describes the related problems from a search engine’s as well as from the user’s perspective. Driven by the users’ needs, new approaches for searching the Web are developed, implemented and tested. Readers of this work will become familiar with the precautions that have to be taken for reaching upper result page positions. Different strategies are explained including sp | | Pindex | Book 2010 |
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