Titlebook: An Integrative Approach to Innovation Management; Patterns of Companie Nicolas Zacharias Book 2011 Gabler Verlag | Springer Fachmedien Wies

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An Integrative Approach to Innovation Management978-3-8349-7042-8Series ISSN 2626-1499 Series E-ISSN 2626-1529

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978-3-8349-3338-6Gabler Verlag | Springer Fachmedien Wiesbaden GmbH, Wiesbaden 2011

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Neue Perspektiven der marktorientierten Unternehmensführunghttp://image.papertrans.cn/a/image/155082.jpg

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Die Qualität der marktbezogenen PlanungThe purpose of this thesis is to enhance knowledge regarding two important phenomena relevant to research and managerial practice. As previous research has largely neglected the investigated phenomena, this thesis aimed to achieve the following major goals on the basis of two empirical studies (see also section 1.2):

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Conclusions of the Thesis,The purpose of this thesis is to enhance knowledge regarding two important phenomena relevant to research and managerial practice. As previous research has largely neglected the investigated phenomena, this thesis aimed to achieve the following major goals on the basis of two empirical studies (see also section 1.2):

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Die Qualität der marktbezogenen Planungpanies invest considerable resources in programs designed to increase their innovativeness (e.g., Iyer/Davenport 2008; Kanter 2006) and researchers identify a broad set of innovation drivers—from strategy, structures, and culture to the management of customer boundaries— that might enhance that inno

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Die Qualität der marktbezogenen Planungrm in nature, companies ‘ success depends largely on the ability to keep customers attracted. Innovations appear to play a key role in this endeavor, because they offer several advantages to B2B customers. In particular, new products provide value by helping customers improve their own products (Sub

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