Titlebook: An Instructor‘s Manual to H2H Marketing Case Studies; Teach Human-to-Human Philip Kotler,Waldemar Pfoertsch,Kejsi Sulaj Book 2024 The Edito

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The New Paradigm: H2H Marketing,ressing both nutritional and emotional well-being, it filled the gap left by the existing lunch service, catering better to seniors. The user-centered approach resulted in a novel meal service that effectively met the needs of both the elderly population and food suppliers.

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H2H Management: Putting Trust and Brand in Focus,the . case study, forges trust, offers quality, and emphasizes ingredient branding and customer engagement, highlighting how H2H marketing creates shared value and stakeholder-centric practices in textiles, stressing innovation, quality, and branding.

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An Instructor‘s Manual to H2H Marketing Case StudiesTeach Human-to-Human

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2662-5431 tudents in gaining a deeper understanding of the case studies that illustrate various aspects of the concept, its fundamental elements, and its implementation.. .978-3-031-49005-7Series ISSN 2662-5431 Series E-ISSN 2662-544X