| 期刊全称 | An Instructor‘s Manual to H2H Marketing Case Studies | | 期刊简称 | Teach Human-to-Human | | 影响因子2023 | Philip Kotler,Waldemar Pfoertsch,Kejsi Sulaj | | 视频video | | | 发行地址 | Presents detailed guideline to teaching selected case studies on H2H Marketing.Focuses on comprehending a human-centric approach to marketing strategy.Helps in planning further teaching material | | 学科分类 | Springer Business Cases | | 图书封面 |  | | 影响因子 | .This is an instructor‘s manual for the popular textbook ‘H2H Marketing: Case Studies on Human-to-Human Marketing‘ (Springer, 2023). The authors have provided a perfect companion that enables teachers to adopt a case-by-case approach when using the material in the classroom..‘H2H Marketing‘ focuses on redefining the role of marketing by reshaping the mindset of decision-makers and integrating concepts such as Design Thinking, Service-Dominant Logic, and Digitalization. By following this carefully designed manual, teachers can assist their students in gaining a deeper understanding of the case studies that illustrate various aspects of the concept, its fundamental elements, and its implementation.. . | | Pindex | Book 2024 |
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发表于 2025-3-21 18:53:04
