Titlebook: American Protestants and TV in the 1950s; Responses to a New M Michele Rosenthal Book 2007 Palgrave Macmillan, a division of Nature America

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2945-6355 merican Protestant experience of the introduction of television, Rosenthal illustrates the importance of the interplay between a new medium and its users.978-1-349-52909-4978-0-230-60921-1Series ISSN 2945-6355 Series E-ISSN 2945-6363

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Introduction: The Triumph of Televangelism and the Decline of Mainline Religious Broadcasting, household names. Journalists played their part as well, relying upon the well-known historical trope—the hypocritical minister—to outline and shape their reports.. Yet despite the cultural familiarity of this Elmer Gantry type of narrative, journalists and arguably their readers, remained “surprise

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,“Turn It Off!”: The Liberal Protestant Critique of Television,“pernicious,” a sign of the “depth of decadence into which our scale of values has sunk.” Elvis’s wiggling pelvis was dismissed as “revolting exhibitionism,” which most unfortunately was accessible “at the twist of the youngest wrist.” Even worse, this performance had earned Elvis a whopping US$125,

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,“The Age of Space Requires Space Age Teaching Tools”: Technology on Evangelical Terms, technologies. In this sense, evangelicals, like their fundamentalist and liberal counterparts, strove to find a balance between tradition and modernity . Ultimately evangelicals accepted the technological fruits of science in so far as they could be Christianized or at least in so far so they faile

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Protestants and the Television: The Paradox Reassessed,is not so new anymore—the new evangelical imagined by the NAE leaders in the 1950s is no longer marginalized or scorned as a “fundamentalist” but rather is now courted as a potential voter and as an important market segment (and not just for so-called Christian goods). The decline of mainline Protes

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Afterword,ord” claim to be that. She asked what the readers might have learned from her inquiries in dusty nonelectronic archives about electronic inventions, events, and responses, and answered both succinctly and cogently. Rather than be seen as a superfluous add-on, I deduced that I was to bring a sort of