Titlebook: Algorithmic Marketing and EU Law on Unfair Commercial Practices; Federico Galli Book 2022 The Editor(s) (if applicable) and The Author(s),

使害羞

Algorithmic Marketingutational processes by business entities which allow making assessments, predictions and decisions about consumers. The phenomenon represents the last stage of the evolution of marketing technologies caused mainly by the increase in consumer data and powerful new applications based on machine learni

fixed-joint

Data-Driven Surveillanceconsumers’ data from different offline and online sources and use intelligent algorithmic systems to derive new knowledge about their preferences and behaviours. Consumers know little about how marketers operate with their data, what knowledge is extracted, and with whom this is shared. A new profou

CHIP

Predictive Personalisationstribute commercial content, products, and website layouts for optimising business measures. While possibly contributing to a more pleasant customer experience and more straightforward choice, these developments fundamentally change business-to-consumer relations in that by adopting a radical behavi

adipose-tissue

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EU Law on Unfair Commercial Practicests commercial practices which, contrary to the requirements of professional diligence, are likely to distort the economic behaviour of the average consumer. The Directive dates back to 2005, has been applied extensively at the EU and national level, and has been—and currently is—the subject of inten

ARIA

Digital Vulnerabilitye in the marketplace for their characteristics. The analysis will review the notion enshrined in current EU unfair commercial laws and will point out its conceptual limitations. It will then revisit the notion in light of the contemporary discussion on consumer vulnerability and present conceptual e

Anthology

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EU Law on Fair Trading 2.0: A New Hopean undated time in the future, Spielberg wanted the film’s details to be realistic. The director did not want an over-the-top dystopian fantasy but a plausible vision of what might come to pass in 50 years. For help in bringing this vision to life, Spielberg convened a group of technology experts an

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Das Leistungs- und Produktportfoliohmic marketing. At the same time, the likelihood of consumers suffering actual harm depends on how many additional layers of vulnerability they may suffer from, depending on their personal characteristics, situations, and ability to affirm their privacy.

阶层

Digital Vulnerabilityhmic marketing. At the same time, the likelihood of consumers suffering actual harm depends on how many additional layers of vulnerability they may suffer from, depending on their personal characteristics, situations, and ability to affirm their privacy.