| 期刊全称 | Algorithmic Marketing and EU Law on Unfair Commercial Practices | | 影响因子2023 | Federico Galli | | 视频video | | | 发行地址 | Presents a comprehensive review of Artificial Intelligence technologies in business-to-consumer marketing.Covers a vast array of topics illustrating the evolution of business practices with Artificial | | 学科分类 | Law, Governance and Technology Series | | 图书封面 |  | | 影响因子 | Artificial Intelligence (AI) systems are increasingly being deployed by marketing entities in connection with consumers’ interactions. Thanks to machine learning (ML) and cognitive computing technologies, businesses can now analyse vast amounts of data on consumers, generate new knowledge, use it to optimize certain processes, and undertake tasks that were previously impossible..Against this background, this book analyses new algorithmic commercial practices, discusses their challenges for consumers, and measures such developments against the current EU legislative framework on consumer protection. The book adopts an interdisciplinary approach, building on empirical findings from AI applications in marketing and theoretical insights from marketing studies, and combining them with normative analysis of privacy and consumer protection in the EU..The content is divided into three parts. The first part analyses the phenomenon of algorithmic marketing practices and reviews the main AI and AI-related technologies used in marketing, e.g. Big data, ML and NLP. The second part describes new commercial practices, including the massive monitoring and profiling of consumers, the personalizatio | | Pindex | Book 2022 |
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发表于 2025-3-21 17:31:47
