期刊全称 | Aiming Big with Small Cars |
期刊简称 | Emergence of a Lead |
影响因子2023 | Rajnish Tiwari,Cornelius Herstatt |
视频video | http://file.papertrans.cn/152/151756/151756.mp4 |
发行地址 | Critical analysis of today’s dominant logic and extension of lead market paradigm.Delivers new assessment tools for identifying emerging lead markets.Explores opportunities for frugal innovations and |
学科分类 | India Studies in Business and Economics |
图书封面 |  |
影响因子 | This book focuses on the small car segment of India‘s automotive industry to explain the emergence of lead markets. The authors contend that the current understanding of lead markets does not sufficiently explain the business practices that are born out of the intensified globalization of innovation. Lead markets are considered crucial for the global diffusion of new products and this book investigates whether sustainable lead markets can also emerge in developing economies, and if so, under which conditions. The authors question the conventional wisdom and propose updates and extensions to the lead market theory to better reflect the changing ground realities on ground. |
Pindex | Book 2014 |