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Titlebook: Aiming Big with Small Cars; Emergence of a Lead Rajnish Tiwari,Cornelius Herstatt Book 2014 Springer International Publishing Switzerland

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期刊全称Aiming Big with Small Cars
期刊简称Emergence of a Lead
影响因子2023Rajnish Tiwari,Cornelius Herstatt
视频video
发行地址Critical analysis of today’s dominant logic and extension of lead market paradigm.Delivers new assessment tools for identifying emerging lead markets.Explores opportunities for frugal innovations and
学科分类India Studies in Business and Economics
图书封面Titlebook: Aiming Big with Small Cars; Emergence of a Lead  Rajnish Tiwari,Cornelius Herstatt Book 2014 Springer International Publishing Switzerland
影响因子This book focuses on the small car segment of India‘s automotive industry to explain the emergence of lead markets. The authors contend that the current understanding of lead markets does not sufficiently explain the business practices that are born out of the intensified globalization of innovation. Lead markets are considered crucial for the global diffusion of new products and this book investigates whether sustainable lead markets can also emerge in developing economies, and if so, under which conditions. The authors question the conventional wisdom and propose updates and extensions to the lead market theory to better reflect the changing ground realities on ground.
Pindex Book 2014
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Grundlagen und zu klärende Begriffeic powerhouse in the second half of the nineteenth century. Now, if we substitute the reference to the United States in the first sentence of the previous paragraph with “India” and imagine the time period in question to concern today’s times, we might as well feel stunned by quite a few striking parallels between the two countries and situations.
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https://doi.org/10.1007/978-3-662-58120-9nnovations emerging out of India in recent years. Termed as “indovations” by the business press such innovations—e.g. GE’s handheld electrocardiogram (ECG) Mac 400; the world’s cheapest passenger car, the Tata Nano; or Vortex’s solar-powered automatic teller machines (ATMs), Gramateller—may be regar
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Informationssicherheit in Data Warehouseses of frugal innovations from India, this and the next chapter serve as a platform to critically evaluate these propositions by the means of an in-depth study of a specific industry, namely the automobile industry. This industry has become known as a hotbed for low cost small cars and applying those
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Waltraud Gerhardt,Hartmut Pohl,Marcel Spruithe automotive industry of India. The Mission Plan, simultaneously, also puts forth a vision, which is defined as: “To emerge as the destination of choice in the world for design and manufacture of automobiles and auto components with output reaching a level of US$ 145 billion accounting for more tha
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