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Titlebook: Aerospace Marketing Management; Manufacturers · OEM Philippe Malaval,Christophe Bénaroya Book 2002 Springer Science+Business Media New Yor

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楼主: 航天飞机
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Selecting Distribution Channels and Sales Team Management,distribution from a logistics and commercial point of view, and then we will discuss selecting and managing a distribution channel. We will look at merchandising which allows travel agencies to best adapt supply to demand and the main specifications of services distribution and industrial trade.
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rlines, .-the space sector: suppliers, integrators, and service providers. .It presents the essentials of marketing from basic concepts such as segmentation, positioning and the marketing plan, to the product policy, pricing, distribution and communication. This book also includes specific chapters
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Comparative Territorial Politicshat the company is in phase with its market and has a product range to meet objectives. However, before using them we must look at the experience curve and life cycle in the aeronautics and space sector.
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