Titlebook: Aerospace Marketing Management; Manufacturers · OEM Philippe Malaval,Christophe Bénaroya Book 2002 Springer Science+Business Media New Yor

航天飞机

书目名称Aerospace Marketing Management影响因子(影响力)




书目名称Aerospace Marketing Management影响因子(影响力)学科排名




书目名称Aerospace Marketing Management网络公开度




书目名称Aerospace Marketing Management网络公开度学科排名




书目名称Aerospace Marketing Management被引频次




书目名称Aerospace Marketing Management被引频次学科排名




书目名称Aerospace Marketing Management年度引用




书目名称Aerospace Marketing Management年度引用学科排名




书目名称Aerospace Marketing Management读者反馈




书目名称Aerospace Marketing Management读者反馈学科排名

者变

The Individual and Organizational Purchase,eam, plane or satellite manufacturers-integrators also buy components from their suppliers. Understanding the needs and the processes of upstream or downstream buying is the basis of marketing. This means analyzing the individual psychological, sociocultural and psychosocial factors which enter into

overreach

破译密码

Market Segmentation and Positioning,es in order to be able to choose an appropriate strategy for each one (targeting). Then, it is a question of making the clearest distinction possible between oneself and competitors in the mind of the customer. This is the object of positioning.

DAMN

Spirometry

渐强

Maximizer

Selecting Distribution Channels and Sales Team Management,he supplier and the customer and consequently, it is possible to focus on managing the sales team (direct channel). However, a product as complex as a plane can also be sold to a leasing company. In this case the latter plays the intermediary role. This phenomenon which began with civil aircraft is

terazosin

cajole