Titlebook: Advertising and Socialism; The Nature and Exten Philip Hanson Book 1974 Advertising Association 1974 Advertising.business.management.market

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Control of Robot Manipulators in Joint Spaceargued that the Polish economy is still highly centralised and close to the Soviet model, with a marketing environment fairly similar to the Soviet one. Advertising and marketing have so far had only a limited development, as in the USSR, and chapter 8 shows that total advertising expenditure is sti

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Amendment

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The Nature and Functions of Soviet AdvertisingThere are no systematic data avaible on the distribution of advertising between product groups in the Soviet Union, even for the major advertising organisations. But the main features are fairly clear.

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Relative income levels and differences in economic systems in Eastern EuropeTo put the marketing situations in the various East European countries in context, it is necessary to have some idea of their relative levels of economic development, living standards and economic systems.

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ConclusionsTable 8.12 provides a starting-point for considering the significance of advertising in the Soviet Union and Eastern Europe, compared with its role in the West. If we add percentages roughly comparable with those in the last column of that table for the UK, USSR and Czechoslovakia, we get the following picture.