Titlebook: Advances in National Brand and Private Label Marketing; Sixth International Francisco J. Martínez-López,Juan Carlos Gázquez-Ab Conference

口味

Harridan

Stable-Angina

从属

易怒

https://doi.org/10.1007/978-3-319-27844-5of the private label’s quality and purchase intention is studied using a controlled experiment with a sample of 238 respondents. The results of this study are rather interesting in the sense that price imitation of a national brand by a private label enhances the buyers’ perception about the private

喷油井

surmount

,Der Ersatzkönig (und seine Framers),fically, the study investigates the shopper’s buying behavior in three channels, namely: physical, electronic and mobile. The main object of the paper is to spot the light on how the store environment (ENV) generates shopping engagement (ENG) by the means of shopping enjoyment (ENJ) and time conveni

Shuttle

,Der Ersatzkönig (und seine Framers),ion when shopping for groceries and subsequent food consumption. More precisely, we propose that consumers who have to self-regulate in purchasing decisions because of their desire to keep their basket balanced with unhealthy and healthy food deplete their self-regulatory resources and that this wil

虚弱的神经

TEN