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Titlebook: Advances in National Brand and Private Label Marketing; Sixth International Francisco J. Martínez-López,Juan Carlos Gázquez-Ab Conference

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发表于 2025-3-21 20:03:15 | 显示全部楼层 |阅读模式
期刊全称Advances in National Brand and Private Label Marketing
期刊简称Sixth International
影响因子2023Francisco J. Martínez-López,Juan Carlos Gázquez-Ab
视频video
发行地址Puts a special emphasis on branding in the digital age.Presents the latest research findings on national brand and private label marketing.Includes interdisciplinary contributions from a wide variety
学科分类Springer Proceedings in Business and Economics
图书封面Titlebook: Advances in National Brand and Private Label Marketing; Sixth International  Francisco J. Martínez-López,Juan Carlos Gázquez-Ab Conference
影响因子.The 2019 International Conference on National Brand & Private Label Marketing is a unique academic forum for presenting and discussing original, rigorous and significant contributions from researchers around the world on marketing issues that retailers, store brand managers and national brand managers are facing..The three-day event covered a wide range of topics from varied fields including retailing, marketing, general business, psychology, economics and statistics. Further, it addressed diverse areas of application such as innovation, retail market structure, social media, consumer decision-making, store loyalty, assortment size, digital transformation, ethical aspects, cultural dimensions, and private label pricing. .This volume gathers the proceedings of the 2019 NB&PL marketing conference in a collection of outstanding contributions that employ a wide variety of theoretical and methodological approaches..
Pindex Conference proceedings 2019
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The Impact of Age on the Relationship Between Assortment Size and Perceived Valueundertake. This makes it necessary for the decision makers to carefully evaluate each project before deciding which ones to accept and which ones to reject. Whether the projects are selected independently or in conjunction with other projects, each must be justified, first and foremost, based on the
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The Interplay Between Manufacturer Brands and Private Labels: Radical Innovation in Consumer Packagermation formulation of the plasticity theory and general kinematic hypotheses (SAE AE-22, §8.3.33). Two main types of helical springs—compression springs and torsion springs—are studied. For the first type (axial compression or tension springs), the spring wire is twisted. The basic approach neglect
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Measuring the Experiential Marketing Orientation Management of Shopping Centresf insurance: giving mutual assistance to the needy, indemnification for those suffering injuries from an economic damage, group solidarity in marine traffic etc. From the tenth century the European population began to grow rapidly for at least three centuries so there was a significant growth in mar
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Investigating Private Labels’ Success Against National Brands in the Men’s Razor Categorymation system that provides management and tracking of the product lifecycle from the conceptual phase to disposal. Logistics process simulation is a tool that allows to analyze and optimize the course of logistics operations without the risk of real interventions. In this abstract, we present an ex
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arch focuses on a sensitivity analysis of the WRF-solar model, particularly its shortwave (SW) irradiance parameterization, as well as the WRF model, examining microphysics, land surface, planetary boundary layer (PBL), and cumulus schemes for solar and wind energy assessment. The study identifies o
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Do We Build Store Loyalty Through Store Brands or Store Brands Through Store Loyalty?ture: it was assumed that reason and science would build future societies superior to those of the present. The advent of science engendered new attempts to predict, know and control natural processes—controlling the future by accurately predicting it. Meteorology, for example, predicts the weather
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