期刊全称 | Advances in Luxury Brand Management | 影响因子2023 | Jean-Noël Kapferer,Joachim Kernstock,Shaun M. Powe | 视频video | | 发行地址 | Provides a comprehensive summary of the field, giving the reader the ability to dig deeper into challenges for research.Gives insights to management challenges and solutions, based on the results of r | 学科分类 | Journal of Brand Management: Advanced Collections | 图书封面 |  | 影响因子 | ..Presenting some of the most significant researchon the modern understanding of luxury, this edited collection of articles from the .Journal ofBrand Management. explores the complex relationships consumers tie withluxury, and the unique characteristicsof luxury brand management. Covering the segmentation of luxury consumersworldwide, the specificity of luxury management, the role of sustainabilityfor luxury brands and major insights from a customer point of view, .Advances inLuxury Brand Management. isessential reading for upper levelstudents as well as scholars and discerning practitioners.. | Pindex | Book 2017 |
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