Titlebook: Advances in Digital Marketing and eCommerce; First International Francisco J. Martínez-López,Steven D‘Alessandro Conference proceedings 20

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Francisco J. Martínez-López,Steven D‘AlessandroFeatures latest research on social commerce and social media strategies.Includes articles studying psychological and behavioral factors.Provides latest insights on developing business models for the d

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W. Schlosser,T. Schmidt-Kaler,E. F. Miloneronment also provides a free and open playing field for average people in the public to pursue innovative digital activities such as digital goods production. However, users face severe uncertainty on both general quality and taste-match quality of digital goods, considering the lack of formal train

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Challenges of Disasters in Asiaof their private lives to a wide circle of contacts, most often via social media apps. Concurrently, big digital businesses such as Google and Facebook operate business models based upon lucrative income streams from the use and sharing of consumer’s personal data, a practice referred to as surveill