期刊全称 | Advances in Digital Marketing and eCommerce | 期刊简称 | First International | 影响因子2023 | Francisco J. Martínez-López,Steven D‘Alessandro | 视频video | | 发行地址 | Features latest research on social commerce and social media strategies.Includes articles studying psychological and behavioral factors.Provides latest insights on developing business models for the d | 学科分类 | Springer Proceedings in Business and Economics | 图书封面 |  | 影响因子 | This book highlights the latest research presented at the first Digital Marketing & eCommerce Conference (Barcelona, Spain, June 2020). Papers include a diverse set of digital marketing and eCommerce-related topics such as user psychology and behavior in social commerce, influencer marketing in social commerce, social media monetization strategies, social commerce characteristics and their impact on user behavior, social branding, business model, user privacy, and more.. | Pindex | Conference proceedings 2020 |
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