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Titlebook: Advances in Digital Marketing and eCommerce; First International Francisco J. Martínez-López,Steven D‘Alessandro Conference proceedings 20

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期刊全称Advances in Digital Marketing and eCommerce
期刊简称First International
影响因子2023Francisco J. Martínez-López,Steven D‘Alessandro
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发行地址Features latest research on social commerce and social media strategies.Includes articles studying psychological and behavioral factors.Provides latest insights on developing business models for the d
学科分类Springer Proceedings in Business and Economics
图书封面Titlebook: Advances in Digital Marketing and eCommerce; First International  Francisco J. Martínez-López,Steven D‘Alessandro Conference proceedings 20
影响因子This book highlights the latest research presented at the first Digital Marketing & eCommerce Conference (Barcelona, Spain, June 2020). Papers include a diverse set of digital marketing and eCommerce-related topics such as user psychology and behavior in social commerce, influencer marketing in social commerce, social media monetization strategies, social commerce characteristics and their impact on user behavior, social branding, business model, user privacy, and more..
Pindex Conference proceedings 2020
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https://doi.org/10.1007/978-981-19-3567-1, so called social media eWOM, our findings confirm that this form of interpersonal communication (i.e., strong social ties) becomes so dominant that any other type of subsequently consulted eWOM – whether it be consistent or inconsistent with SeWOM in valence – becomes neglectable. Based on our res
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Social Media and Omni-Channel Strategies in the Tourism Industry: An Analysis of Club Med,978-1-137-26860-0
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