期刊全称 | Advances in Corporate Branding | 影响因子2023 | John M. T. Balmer,Shaun M. Powell,Tim Oliver Brexe | 视频video | | 发行地址 | Accompanied by an introductory chapter to provide further insights into the field and future research avenues.Includes nascent and burgeoning research topics to aid PhD and advanced students.Highlight | 学科分类 | Journal of Brand Management: Advanced Collections | 图书封面 |  | 影响因子 | .This prestigious edited collection of articles from the .Journal of Brand Management. discusses the impact of research on our understanding of corporate brand characteristics and corporate brand management to date. A wide range of topics are covered, including franchise brand management, co-creation of corporate brands, alliance brands, the role of internal branding in the delivery of employee brand promise, and the expansion into new approaches. .Advances in Corporate Branding. is essential reading for those undertaking a PhD programme or by upper level students looking for rigorous academic material on the subject and for scholars and discerning practitioners, acting as ‘advanced introductions‘.. | Pindex | Book 2017 |
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