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Titlebook: Advances in Corporate Branding; John M. T. Balmer,Shaun M. Powell,Tim Oliver Brexe Book 2017 The Editor(s) (if applicable) and The Author(

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期刊全称Advances in Corporate Branding
影响因子2023John M. T. Balmer,Shaun M. Powell,Tim Oliver Brexe
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发行地址Accompanied by an introductory chapter to provide further insights into the field and future research avenues.Includes nascent and burgeoning research topics to aid PhD and advanced students.Highlight
学科分类Journal of Brand Management: Advanced Collections
图书封面Titlebook: Advances in Corporate Branding;  John M. T. Balmer,Shaun M. Powell,Tim Oliver Brexe Book 2017 The Editor(s) (if applicable) and The Author(
影响因子.This prestigious edited collection of articles from the .Journal of Brand Management. discusses the impact of research on our understanding of corporate brand characteristics and corporate brand management to date. A wide range of topics are covered, including franchise brand management, co-creation of corporate brands, alliance brands, the role of internal branding in the delivery of employee brand promise, and the expansion into new approaches. .Advances in Corporate Branding. is essential reading for those undertaking a PhD programme or by upper level students looking for rigorous academic material on the subject and for scholars and discerning practitioners, acting as ‘advanced introductions‘..
Pindex Book 2017
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书目名称Advances in Corporate Branding被引频次学科排名




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书目名称Advances in Corporate Branding年度引用学科排名




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书目名称Advances in Corporate Branding读者反馈学科排名




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Explicating Corporate Brands and Their Management: Reflections and Directions from 1995,lexity of our world. The early burst of excitement which was spawned by the development and successful applications of linear programming to problems in both the public and private sectors has challenged researchers to develop even more sophisticated methods to deal with the complex nature of decisi
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,Managing the Franchised Brand: The Franchisees’ Perspective, key institutions that helped to develop and sustain a European international society of states. However, the balance of power has a privileged role in Bull’s analysis because it helps to provide ‘the conditions in which other institutions on which international order depends are able to operate’ (2
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An Integrated Approach to Corporate Branding,ner who has the ambition to unravel the early manifestations of his discipline; a discipline which did not exist as such in remote periods, but the ingredients of which were nevertheless present. The author has observed the past equipped with knowledge and understanding of what regional planning was
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