Titlebook: Advances in Advertising Research (Vol. VII); Bridging the Gap bet George Christodoulides,Anastasia Stathopoulou,Mart Book 2017 Springer Fac

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George Christodoulides,Anastasia Stathopoulou,MartPublication in the field of economic sciences..Consumer Responses to Advertising.Culture and Advertising.Includes supplementary material:

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European Advertising Academyhttp://image.papertrans.cn/a/image/146620.jpg

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https://doi.org/10.1007/978-3-030-90295-7or consumers, with the intention to inform, enrich and enlighten one another about products, brands, services and more (Liu et. al., 2013; Deighton and Kornfeld, 2009). This information has been perceived to be trustworthy (Foux, 2006), personal and with minimum cost, allowing the decision-making pr

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