期刊全称 | Advances in Advertising Research (Vol. VII) | 期刊简称 | Bridging the Gap bet | 影响因子2023 | George Christodoulides,Anastasia Stathopoulou,Mart | 视频video | | 发行地址 | Publication in the field of economic sciences..Consumer Responses to Advertising.Culture and Advertising.Includes supplementary material: | 学科分类 | European Advertising Academy | 图书封面 |  | 影响因子 | Focusing on a range of advertising formats, this book provides international state-of-the-art research inter alia on the fast evolving and increasingly complex advertising landscape that raises a number of challenges for advertisers. Further research is needed to guide choices regarding ad content and execution, media placement, social networks, and campaign effectiveness. Advances in Advertising Research are published by the European Advertising Academy (EAA). This volume is a selective collection of research presented at the 14th International Conference in Advertising (ICORIA), which was held in London (UK) in July 2015. The conference gathered more than 150 participants from various countries from nearly all continents, including Europe, North and South America, Asia, and Australia.. | Pindex | Book 2017 |
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