| 期刊全称 | Advanced Methods for Modeling Markets | | 影响因子2023 | Peter S. H. Leeflang,Jaap E. Wieringa,Koen H. Pauw | | 视频video | | | 发行地址 | Explores various advanced techniques to modeling markets, including spatial models, game theoretic models, and Bayesian estimation models.Includes numerous examples of applications and software.Featur | | 学科分类 | International Series in Quantitative Marketing | | 图书封面 |  | | 影响因子 | .This volume presents advanced techniques to modeling markets, with a wide spectrum of topics, including advanced individual demand models, time series analysis, state space models, spatial models, structural models, mediation, models that specify competition and diffusion models. It is intended as a follow-on and companion to .Modeling Markets. (2015), in which the authors presented the basics of modeling markets along the classical steps of the model building process: specification, data collection, estimation, validation and implementation. This volume builds on the concepts presented in .Modeling Markets .with an emphasis on advanced methods that are used to specify, estimate and validate marketing models, including structural equation models, partial least squares, mixture models, and hidden Markov models, as well as generalized methods of moments, Bayesian analysis, non/semi-parametric estimation and endogeneity issues. Specific attention is given to big data..The market environment is changing rapidly and constantly. Models that provide information about the sensitivity of market behavior to marketing activities such as advertising, pricing, promotions and distribution are n | | Pindex | Book 2017 |
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发表于 2025-3-21 17:05:23
