| 期刊全称 | Achieving Business Competitiveness in a Digital Environment |
| 期刊简称 | Opportunities in E-c |
| 影响因子2023 | Tereza Semerádová,Petr Weinlich |
| 视频video | |
| 发行地址 | Assesses the current level of eCommerce readiness in the EU.Identifies the prerequisites of online business competitiveness.Introduces the ‘Individual Digital Competitiveness Index‘ |
| 学科分类 | Contributions to Management Science |
| 图书封面 |  |
| 影响因子 | .The COVID-19 pandemic has been a very strong reminder that the future economic development of any country is more than ever influenced by its ability to ramp-up digital competitiveness. Consequently, enterprises were pushed to assess and develop the possibilities offered by e-commerce and online marketing tools. In this book, experts outline the prerequisites for such online marketing competitiveness and compare the current level of digital marketing competitiveness in Europe by using publicly available macro and micro-level data. The authors present their analyses and recommendations including interviews with over 125 online marketers and e-commerce specialists and present the lessons from digitalization of over 600 SMEs.. |
| Pindex | Book 2022 |
发表于 2025-3-21 16:39:52
