Titlebook: A Sociology of the World Rally Championship; History, Identity, M Hans Erik Naess Book 2014 Palgrave Macmillan, a division of Macmillan Pub

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https://doi.org/10.1007/978-3-663-09266-7ost-professionalisation, commercialisation and post-commercialisation. In the WRC, like in a variety of other sports, this has led to diverging opinions on how to balance sporting identity with commercial concerns. As a consequence the WRC community has become quite polarised.

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https://doi.org/10.1007/978-3-663-05757-4s an organizing principle of social life, and the increasingly diffuse and convoluted forms of promotional communication to which this has given rise’ (Wernick, 1991, p. vii). This was as much a look into the future as an analysis of what was going on.

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https://doi.org/10.1007/978-3-8349-3571-7t taking care of the crisis properly, and third, for the reason that underlay the other two: not running the WRC as a business. Rasmus Bjerén, previously project manager at Rally Sweden, was one of the most critical voices:

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Strategic Reorientation and Influences on Business-IT Alignment: Case Study of a Luxembourgish Finalignment practices. Adopting an in-depth, qualitative case study design, several semi-structured interviews were conducted. Interview data was analysed by using a customized reference framework for the governance and implementation of business-IT alignment initiatives. The case study induced insight