| 书目名称 | Workbook for Entrepreneurship and Innovation | | 副标题 | Theory, Practice and | | 编辑 | Tim Mazzarol,Sophie Reboud | | 视频video | | | 概述 | Offers a unique blend of entrepreneurship, innovation and commercialisation content.Creates entrepreneurial awareness and develops analytical and creative skills.Encourages the self-development of rea | | 丛书名称 | Springer Texts in Business and Economics | | 图书封面 |  | | 描述 | .This book provides an overview of the theory, practice and context of entrepreneurship and innovation at both the industry and firm level. It provides a foundation of ideas and understandings designed to shape the reader’s thinking and behaviour to better appreciate the role of innovation and entrepreneurship in modern economies, and to recognise their own abilities in this regard.The book is aimed at students studying advanced levels of entrepreneurship, innovation and related fields as well as practitioners (for example, managers, business owners)..As entrepreneurship and innovation are largely indivisible elements and cannot be adequately understood if studied separately, the book provides the reader with an overview of these elements and how they combine to create new value in the market. This edition is updated with recent international research, including research and examples from Europe, the US, and the Asia-Pacific region.. | | 出版日期 | Textbook 2020Latest edition | | 关键词 | entrepreneurship; innovation; commercialisation; business strategy; innovation adoption; innovation diffu | | 版次 | 4 | | doi | https://doi.org/10.1007/978-981-13-9416-4 | | isbn_softcover | 978-981-13-9415-7 | | isbn_ebook | 978-981-13-9416-4Series ISSN 2192-4333 Series E-ISSN 2192-4341 | | issn_series | 2192-4333 | | copyright | Springer Nature Singapore Pte Ltd. 2020 |
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发表于 2025-3-21 16:16:34
