书目名称 | Winning Reputations | 副标题 | How To Be Your Own S | 编辑 | Chris Genasi | 视频video | | 图书封面 |  | 描述 | This book provides practical advice from the Chief Executive of one of the biggest PR firms in the world on how to manage your personal PR. Explaining how to develop your career, promote your business or carry out campaigns for change he focuses upon reputation as the key to world class individuals, companies and great brands. Including many compelling examples and cases the book includes a toolkit and practical plans for doing this for yourself. | 出版日期 | Book 2002 | 关键词 | brand; business; Personal; PR; reputation | 版次 | 1 | doi | https://doi.org/10.1057/9781403937537 | isbn_softcover | 978-0-333-96365-4 | isbn_ebook | 978-1-4039-3753-7 | copyright | Palgrave Macmillan, a division of Macmillan Publishers Limited 2002 |
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