| 书目名称 | Winning Minds | | 副标题 | Secrets From the Lan | | 编辑 | Simon Lancaster | | 视频video | | | 概述 | A compelling mix of theory and practice from an author with significant experience of both.Simon has devoted his life to the study and practice of spoken language, working with people at the very top | | 图书封面 |  | | 描述 | Shhh . Did you know there is a secret Language of Leadership: a timeless set of cues and signals that still determines who reaches the top in politics and business today. The ancient Greeks were the first to study the art of communication 2,500 years ago. It is only now, with recent breakthroughs in neuroscience, that we can say for sure what works and how. In Winning Minds, top speechwriter Simon Lancaster blends ancient rhetoric and neuroscience to create the definitive guide to the Language of Leadership.With trust in business and political leaders at record lows, there‘s never been a better time for a fresh perspective on communication. Winning Minds is packed with insights into the effects of metaphors, stories, and sound bites on the brain.We know what the brain looks like on heroin. This book shows the brain on Branson, Obama, and Boris. | | 出版日期 | Book 2015 | | 关键词 | Language; Leaders; Leadership; Communication; Speech; Powerful; Persuasive; communication; leadership; Person | | 版次 | 1 | | doi | https://doi.org/10.1057/9781137465948 | | isbn_softcover | 978-1-137-46592-4 | | isbn_ebook | 978-1-137-46594-8 | | copyright | Simon Lancaster 2015 |
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发表于 2025-3-21 17:52:54
