书目名称 | Winning in Asia, European Style | 副标题 | Market and Nonmarket | 编辑 | Vinod K. Aggarwal (Professor, Affiliated Professor | 视频video | | 图书封面 |  | 描述 | Despite the regional currency crisis of 1997-1998, Asia-Pacific economies continue to be among the most attractive markets in the world. Although Japanese and American firms have invested heavily in the past decades, European firms are poised to take advantage of the post-Asian recovery, phenomenal Chinese growth rates, and deepening economic liberalization. This volume focuses on understanding the market and nonmarket strategies employed by European firms to boost their share of the Asian market and to rally European governments and the European Union in support of their initiatives. In addition to a novel theoretical framework to analyze strategy, three chapters focus on investment trends in Asia, lobbying in Asia and the EU, the book includes original case studies of the air transport, automobile, software, and finance sectors. | 出版日期 | Book 2001 | 版次 | 1 | doi | https://doi.org/10.1057/9780230107229 | isbn_softcover | 978-1-349-63239-8 | isbn_ebook | 978-0-230-10722-9 | copyright | Palgrave Macmillan, a division of Nature America Inc. 2001 |
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书目名称Winning in Asia, European Style影响因子(影响力) 
书目名称Winning in Asia, European Style影响因子(影响力)学科排名 
书目名称Winning in Asia, European Style网络公开度 
书目名称Winning in Asia, European Style网络公开度学科排名 
书目名称Winning in Asia, European Style被引频次 
书目名称Winning in Asia, European Style被引频次学科排名 
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书目名称Winning in Asia, European Style年度引用学科排名 
书目名称Winning in Asia, European Style读者反馈 
书目名称Winning in Asia, European Style读者反馈学科排名 
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